Rhyanne Cyrene Lowe
0347077
Bachelor of Design (Honours) in Creative Media
Brand Corporate Identity Final Compilation
INSTRUCTIONS
Project 1 Breaking Brand
Research & Report
Presentation Slides
Project 2A: Logo Collection & Analysis
Project 2B: Logo Design
3 Career & Questions
Chosen Brand
From my options, I decided to choose my grandfather's batik shop to rebrand. His shop, 'GEK Batik' was started in 1951 in the small Kelantan town of Pasir Tumboh. It sells genuine batik fabrics from local artists as well as a variety of clothing from the fabric sold. Since 1951, the shop remains as the same. As the world reforms, attraction and business decline.
It has been a topic of discussion within my family to rework GEK Batik in my grandfather's honour so that the future of Malaysian batik does not go unseen.
With that being said, I've always had the urge to help my family redesign the family business and the chance to work on my ideas for a project seemed opportune.
Brainstorming the Logo
Further Logo Refinements
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| fig 2.0 additional sketches refinement |
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| 2.1 Logo option 1 refinement |
Logo Vectors
Refine 1
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| 2.2 Logo 1 Space rationalisation on 'K' |
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| 2.3 Logo element Space rationalization |
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| 2.4 Logo 1 Refine1 options |
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| 2.5 Icon logo |
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2.6 Logo 2 Options
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Refine 2
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| fig 3.1 Logo 1 Options |
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| fig 3.2 Logo 1 Old/New comparison |
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fig 3.3 Logo Variations
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| fig 3.4 Logo Variation- Black background |
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| fig 3.5 Logo Typeface options |
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| fig 3.6 Logo 3 Variation |
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| fig 3.7 Logo 4 Variations |
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| fig 3.8 Icon |
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| fig 4.0 Icon Complimentary colours and variations 1 |
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fig 4.1 Icon Complimentary colours and variations 2
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Final
Project 3: Brand Collaterals
Progress :
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| fig 1.0 Lable tag options |
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| fig 1.1 business card options |
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| fig 1.2 box packaging design options |
Positioning & Identity Slides
Final Collaterals
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| fig 2.0 business card front |
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| fig 2.1 business card back |
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| fig 2.2 business card mockup |
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| fig 2.3 letterhead |
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| fig 2.4 letterhead continuation sheet |
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| fig 2.5 letterhead mockup |
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| fig 2.6 invoice |
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| fig 2.7 invoice mockup |
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| fig 2.8 envelope mockup |
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| fig 2.9 clothes hang tag mockup |
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| 3.0 tote bag 1 |
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| fig 3.1 tote bag 2 |
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| fig 3.2 tote bag 3 |
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| fig 3.3 tote bag 4 |
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| fig 3.4 packaging wrapping paper |
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| fig 3.5 box packaging mockup |
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| fig 3.6 poster |
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| fig 3.7 poster mockup |
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| fig 3.8 poster environment mockup |
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| fug 3.9 website |
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| fig 4.0 social media Instagram |
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| fig 4.1 social media Instagram mockup |
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| fig 4.2 environment store front |
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fig 4.3 environment store front 2
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| fig 4.4 environment signboard |
Final Collaterals PDF
Final Project:
Guideline Version 1
After feedback from Ms.Lilian I did minor changes to layout and tried creating the arrows from a graphic element derived from the brand's logo mark:
Final Guideline
Final Interactive PDF
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