Brand Corporate Identity Final Project

   

Rhyanne Cyrene Lowe

0347077
Bachelor of Design (Honours) in Creative Media

Brand Corporate Identity Final Project

LECTURES

Week 1: This module was introduced as a bridge to brand strategies next semester. Brand identity is integral in Graphic design as it focuses on the visual integrity of a brand. This module will allow us, students, to learn the effective use of visual communication in branding.  

Week 2: The word brand derives from the Norweigian word 'brandr' or to burn which refers to the practice of branding livestock in which a farm would claim their livestock as theirs. Branding has slowly then evolved into companies claiming credit for their products. 

A brand is a mental construct that can be seen as a person's perspective on a product, service, or company in which it can be influenced by communicating its qualities and values. As a designer, giving meaning to a product, service, or company by creating and shaping a brand allows people to experience and identify a brand in competition over another brand.

Week 3: The term logo is sort for logotype which is a designer's way of saying trademark made from custom lettered word. 'Logo' is derived from the Greek translation of the word 'word'. 

A common misunderstanding is that a logo is a symbol made up of text and images that identifies a business/service/product/person. A logotype would center around a company name or initials and a logomark is a logo centered around an icon or symbolic image.

Monograms: Overlapping or combining 2 or more letters or other graphemes to form one symbol. Often made by combining the initials of a company or person.

Heraldry: A display and study of armory, ceremony, rank, and pedigree. 

• Crest: Represents a family or corporate body, borne above the shield of a coat of arms or separately reproduce eg. writings on paper.
• Coat of Arms: Distinctive heraldic bearings or shield of a person, family corporation, or country.
• Insignia: A distinguishable badge or emblem of military rank, office or membership of an organization.

Mark: Can be combined with other words. Signifies ownership or identification. Represents the quality, ability, and skill levels of its creator.

• Trademark: A symbol, word(s) legally registered or established by use as representing a company or product.

Week 4: Brand ideals

Ideals are essential to a creative process regardless of how big a brand or company name is: 

• Vision
• Meaning
• Authenticity
• Differentiation
• Substainability
• Coherence
• Flexibility
• Commitment
• Value

Week 5: Brand Positioning - Positioning your brand in the minds of your customers

• Long term plan and strategy for your brand
• Influences 
• Determining a destination or goal of your brand
• Clear direction 
  

INSTRUCTIONS

Final Project : Guideline Version 1

 

After feedback from Ms.Lilian I did minor changes to layout and tried creating the arrows from a graphic element derived from the brand's logo mark: 

Final Guideline

Final Interactive PDF

Download the interactive Brand Guide here

FEEDBACK

Week 12:   Ms lilian suggested i change the arrows to an element derived from the logo mark so that it would look cohesive to the brand. She also suggested i add full-page photos in between certain sections to break the pattern. Ms Lilian also said it would be nice if we did a 2 page intro where the first page could be a full-page image introducing the brand. Lastly, she suggested i add the brand's contact information to the last Thank you page.

REFLECTION

Week 11: 

Experience: This week's workload was reduced a little because we'd be working on 2 submissions at the same time which allows for us more time to work on it without rush,

Observation: I noticed that by having more time to work on a project, allows me to experiment with different drastic variations of design more and better refine it from there whereas when I feel rushed, i tend to make do with how much time have left within a tight due date.

Findings: I found that reading other brand guidelines and their layout helps me gather more information about what is expected in a brand guideline and how it is organised

Week 12: 

Experience: This week was a refined stage for the layout we have and feedback was straightforward enough for me to make immediate changes

Observations: I've noticed that compiling a project's work in a way that is taught for this final project (like a portfolio almost) is really important for a designer because the delivery of a message matters as much as the message itself.

Findings: I found that I should practice work compilations more often as a designer

Week 13: 

Experience: It's almost the final submission week and I've learned a lot from past projects this semester. Final refinements are the only thing needed before submission so it's a straightforward process for me.

Observation: I've noticed that my InDesign skills have improved since the last project. I used to be really scared of the software but now that I'm even more familiar with its features and abilities, I'll be using it more often.

Findings: I found that peer feedback during this time around can be incredibly helpful around this time when you need a break from staring at the same design for hours.

FURTHER READINGS

https://99designs.com/blog/creative-inspiration/best-brand-guidelines/

Brand design guidelines is used as a reference for required standards that will make your client's tasks much smoother and provide them with a strong framework to work with.

By ensuring that all message is relevant and relevant to your brand's goals, style guidelines may help assist marketing campaigns. By referring to a brand style guide, you can guarantee that your material stands out from the crowd and is consistent. This consistency is crucial because it contributes in the development of a strong brand voice that connects with the target audience, which is crucial for increasing brand awareness.