Brand Corporate Identity Project 3

  

Rhyanne Cyrene Lowe

0347077
Bachelor of Design (Honours) in Creative Media

Brand Corporate Identity Project 3

LECTURES

Week 1: This module was introduced as a bridge to brand strategies next semester. Brand identity is integral in Graphic design as it focuses on the visual integrity of a brand. This module will allow us, students, to learn the effective use of visual communication in branding.  

Week 2: The word brand derives from the Norweigian word 'brandr' or to burn which refers to the practice of branding livestock in which a farm would claim their livestock as theirs. Branding has slowly then evolved into companies claiming credit for their products. 

A brand is a mental construct that can be seen as a person's perspective on a product, service, or company in which it can be influenced by communicating its qualities and values. As a designer, giving meaning to a product, service, or company by creating and shaping a brand allows people to experience and identify a brand in competition over another brand.

Week 3: The term logo is sort for logotype which is a designer's way of saying trademark made from custom lettered word. 'Logo' is derived from the Greek translation of the word 'word'. 
A common misunderstanding is that a logo is a symbol made up of text and images that identifies a business/service/product/person. A logotype would center around a company name or initials and a logomark is a logo centered around an icon or symbolic image.


Monograms: Overlapping or combining 2 or more letters or other graphemes to form one symbol. Often made by combining the initials of a company or person.


Heraldry: A display and study of armory, ceremony, rank, and pedigree. 
• Crest: Represents a family or corporate body, borne above the shield of a coat of arms or separately reproduce eg. writings on paper.
• Coat of Arms: Distinctive heraldic bearings or shield of a person, family corporation, or country.
• Insignia: A distinguishable badge or emblem of military rank, office or membership of an organization.
Mark: Can be combined with other words. Signifies ownership or identification. Represents the quality, ability, and skill levels of its creator.
• Trademark: A symbol, word(s) legally registered or established by use as representing a company or product.
Week 4: Brand ideals


Ideals are essential to a creative process regardless of how big a brand or company name is: 
• Vision
• Meaning
• Authenticity
• Differentiation
• Substainability
• Coherence
• Flexibility
• Commitment
• Value
Week 5: Brand Positioning - Positioning your brand in the minds of your customers
• Long term plan and strategy for your brand
• Influences 
• Determining a destination or goal of your brand
• Clear direction  

INSTRUCTIONS

Project 3: Brand Collaterals

Progress :

fig 1.0 Lable tag options

fig 1.1 business card options

fig 1.2 box packaging design options

Positioning & Identity Slides

Final Collaterals

fig 2.0 business card front

fig 2.1 business card back

fig 2.2 business card mockup

fig 2.3 letterhead 

fig 2.4 letterhead continuation sheet

fig 2.5 letterhead mockup

fig 2.6 invoice

fig 2.7 invoice mockup

fig 2.8 envelope mockup

fig 2.9 clothes hang tag mockup

3.0 tote bag 1 

fig 3.1 tote bag 2

fig 3.2 tote bag 3

fig 3.3 tote bag 4

fig 3.4 packaging wrapping paper

fig 3.5 box packaging mockup

fig 3.6 poster

fig 3.7 poster mockup

fig 3.8 poster environment mockup

fug 3.9 website

fig 4.0 social media Instagram

fig 4.1 social media Instagram mockup

fig 4.2 environment store front

fig 4.3 environment store front 2

fig 4.4 environment signboard

Final Collaterals PDF

FEEDBACK

Week 9: No feedback

Week 10: Ms Lilian advised to change the shopping bag to a fabric bag so that it would be reusable for the customers. She also asked me to try researching more on the traditional windowed shop fronts for the environment. For the business card, she suggested that I try using either photographs or patterns for the front of the card. 

Week 11: Ms Lilian advised that I could try further researching on 'kakilama' and traditional Penang/Kelantan shop fronts. She also suggested that I showcase the poster in an environment mockup. Other than that, Ms Lilian suggested trying patterns for the tote bag instead of just the logo.

REFLECTION

Week 9

Experience: I had to interview my mom and grandmother about the history of the brand to build the brand identity further and it was interesting to hear how they described the brand throughout the years it's been here.

Observation: I noticed that while the brand change to modernity can be a huge change, it is still important to note and maintain the original purpose and goals of the brand when it started.

Findings: I found that interviewing people by talking allows you to get a more emotional and genuine response especially by observing their facial expressions. 

Week 10

Experience: Looking for the mood board for the brand was rather easy as I've already had a vision for the look and feel of the brand when I designed the logo. 

Observation: I noticed that deciding on references and ideas for the collaterals because it had to be specific to the brand

Findings: I found that going back to the brand positioning and identity i collected as well as the brand mindmap from the start helped a lot in the process of staying in track.

Week 11

Experience: It was kinda stressful because of the deadlines of other assignments closing in, I wished i had more time to create more collaterals for the brand.

Observation: I noticed that when I'm working on multiple big projects at once, it is hard to focus and put your all into one specific one for long periods of time. 

Findings; I found that i got to exercise my photoshop skills in this project by editing mockups. It was challenging at times but I'm glad i got to try it.

FURTHER READINGS

Branding Guidelines - Uptime Institute

https://uptimeinstitute.com/about-ui/logo-brand-guidelines#:~:text=Whenever%20you%20use%20the%20logo,kind%20should%20invade%20this%20zone.&text=To%20work%20out%20the%20clearspace,main%20base%20of%20the%20text.