Brand Corporate Identity Project 1

Week 1- 

Rhyanne Cyrene Lowe
0347077
Bachelor of Design (Honours) in Creative Media

Brand Corporate Identity 

LECTURES

Week 1: This module was introduced as a bridge to brand strategies next semester. Brand identity is integral in Graphic design as it focuses on the visual integrity of a brand. This module will allow us, students, to learn the effective use of visual communication in branding.  

Week 2: The word brand derives from the Norweigian word 'brandr' or to burn which refers to the practice of branding livestock in which a farm would claim their livestock as theirs. Branding has slowly then evolved into companies claiming credit for their products. 

A brand is a mental construct that can be seen as a person's perspective on a product, service, or company in which it can be influenced by communicating its qualities and values. As a designer, giving meaning to a product, service, or company by creating and shaping a brand allows people to experience and identify a brand in competition over another brand.

Week 3: The term logo is sort for logotype which is a designer's way of saying trademark made from custom lettered word. 'Logo' is derived from the Greek translation of the word 'word'. 

A common misunderstanding is that a logo is a symbol made up of text and images that identifies a business/service/product/person. A logotype would center around a company name or initials and a logomark is a logo centered around an icon or symbolic image.

Monograms: Overlapping or combining 2 or more letters or other graphemes to form one symbol. Often made by combining the initials of a company or person.

Heraldry: A display and study of armory, ceremony, rank, and pedigree. 

• Crest: Represents a family or corporate body, borne above the shield of a coat of arms or separately reproduce eg. writings on paper.
• Coat of Arms: Distinctive heraldic bearings or shield of a person, family corporation, or country.
• Insignia: A distinguishable badge or emblem of military rank, office or membership of an organization.

Mark: Can be combined with other words. Signifies ownership or identification. Represents the quality, ability, and skill levels of its creator.

• Trademark: A symbol, word(s) legally registered or established by use as representing a company or product.

Week 4: Brand ideals

Ideals are essential to a creative process regardless of how big a brand or company name is: 

• Vision
• Meaning
• Authenticity
• Differentiation
• Substainability
• Coherence
• Flexibility
• Commitment
• Value

Week 5: Brand Positioning - Positioning your brand in the minds of your customers

• Long term plan and strategy for your brand
• Influences 
• Determining a destination or goal of your brand
• Clear direction 

INSTRUCTIONS

Breaking Brand 

Research & Report 

Presentation Slides

FEEDBACK

Week 2: Ms.Lilian mentioned the presentation design reflected sufficient research and showed good understanding as it was paraphrased well. However, I can improve on the visual references and support better as I was lacking it. It would've been great to add pictures regarding their brand such as ads and logos as I am in a graphic design course after all. Lastly, I should remember to include the reference list at the end of the slides and not just in the report.

REFLECTION

Week 1: 

Experience: I was very intrigued and interested in the project I will do this semester in this class. Branding has always been one of my top interest in Graphic Design because your creativity and medium is endless.

Observation: It was exciting to see how engaging Ms. Lilian was with the class on the first day which excited me to think that this class was going to be really helpful and I was going to learn a lot.

Findings: I found that there are a lot of things I did not consider with branding such as the type of marks and how it is categorised.

Week 2: 

Experience:

Observation:

Findings: 

FURTHER READINGS