Digital and Social Media Communication Task 3

   

Rhyanne Cyrene Lowe

0347077
Bachelor of Design (Honours) in Creative Media

Digital and Social Media Communication Task 3

LECTURES

Data Collection:

2 types:

-Qualitative

    - Non-numerical data demonstrating the why or how

    - Goals: 

        Evaluate the usability

        Track usability

        Understand the behaviour

Quantitative

    - Numerical data demonstrating the who, when and where

    - Goals:

        Gather the amount of data

What is big data?

3 Vs >

Velocity: Data generation speed

Volume: Amount of data 

Variety: Structured and unstructured 

  

4 Main types of Analytics

- Descriptive: Data that is directly described to you, allows u to learn from past events

- Diagnostic: Explains the reason why a given event occurred and the cause

- Predictive analytics: Predicts future events, based on probability

- Prescriptive: Quantify possible actions you may take

Web Analytics

- Good for Descriptive and Diagnostic data 

  

Social Media Analytics

- Good for Qualitative and Quantitative data

Audience Interest > Retention > Intention > Conversion

Evergreen Content

- Content that never goes out of style

- Good for SEO

Topical Content

- Content-based on topics

    - eg: seasonal celebrations, time-sensitive (sales, promotions, trends)

Content Strategy

Research> Plan > Curate> Publish > Measure > Strategise

Content Goals:

- awareness

- engagement

- affinity (positive/negative perception)

- conversion

- loyalist

Four Lenses 

- Category

    - What experience does it enable?

    - Industry, Competitor, Partners

- Consumers

    - Who are my consumers, advocates and influence

    - Types, Behaviour, Painpoints

- Culture

    - Where is my world going?

    - What is the cultural tension I resolve?

    - Different culture - different preference

- Company

    - History, Vision & Values, Brand Identity, Direction & Future Outlook

INSTRUCTIONS

FINAL SUBMISSION SLIDES

     

REFLECTION

Week 13 & 14

Experience: The whole process of creating the content posts for CDLC was not always running smoothly... It was difficult planning for dates for video/photo shooting at the store because of our different class schedules. At times, some of my groupmates would reply late and that slowed the process down a bit. I also found it difficult to communicate with the client about expectations because there was a lot of miscommunication at the start (which I'm glad I got to learn from).

After getting past setting the expectations with clients straight and allocating the workload, things got smoother. From then on, it was about getting the work done on time for the client. 

Observations: I notice that it's extremely important for a team where communication and response are a priority in order for it to maintain consistency within the work.

Findings: I found that taking on client work with this big of a team with different styles, schedules and work ethics is not easy ;-; But I'm glad to have had this experience dealing first-hand with client disputes and learning from it