Digital and Social Media Communication Task 2

  

Rhyanne Cyrene Lowe

0347077
Bachelor of Design (Honours) in Creative Media

Digital and Social Media Communication Task 2

LECTURES

Data Collection:

2 types:

-Qualitative

    - Non-numerical data demonstrating the why or how

    - Goals: 

        Evaluate the usability

        Track usability

        Understand the behaviour

Quantitative

    - Numerical data demonstrating the who, when and where

    - Goals:

        Gather the amount of data

What is big data?

3 Vs >

Velocity: Data generation speed

Volume: Amount of data 

Variety: Structured and unstructured 

  

4 Main types of Analytics

- Descriptive: Data that is directly described to you, allows u to learn from past events

- Diagnostic: Explains the reason why a given event occurred and the cause

- Predictive analytics: Predicts future events, based on probability

- Prescriptive: Quantify possible actions you may take

Web Analytics

- Good for Descriptive and Diagnostic data 

  

Social Media Analytics

- Good for Qualitative and Quantitative data

Audience Interest > Retention > Intention > Conversion

Evergreen Content

- Content that never goes out of style

- Good for SEO

Topical Content

- Content-based on topics

    - eg: seasonal celebrations, time-sensitive (sales, promotions, trends)

Content Strategy

Research> Plan > Curate> Publish > Measure > Strategise

Content Goals:

- awareness

- engagement

- affinity (positive/negative perception)

- conversion

- loyalist

Four Lenses 

- Category

    - What experience does it enable?

    - Industry, Competitor, Partners

- Consumers

    - Who are my consumers, advocates and influence

    - Types, Behaviour, Painpoints

- Culture

    - Where is my world going?

    - What is the cultural tension I resolve?

    - Different culture - different preference

- Company

    - History, Vision & Values, Brand Identity, Direction & Future Outlook

INSTRUCTIONS

CONTENT PLANNING SHEET LINK

Content Calendar:

FEEDBACK

Week 4: 

-do a swot analysis of the competitor's social media

-what works and what doesn't

- brand perception and positioning of cdlc

- the goal is not to copy

- trending content?

- create a reel storyboard

- lifestyle and community engagement posts

- introduce a design brand guideline 

    - caption style

    - colour

    - logo placement

Week 5: 

- Have the meeting with the client and go for the photoshoot

- Plan content calendar for 

Week 6:

- work on the first week of content 

- discuss with the client

Week 9:

Task3: - Content proposition/ Outcome strategy

- Fewer details of the content 

   - add reference images and idea descriptions

- Reorganise the Google sheet

    - Content calendar 

        - add detail to the months

        - colour-coded tabs

     

REFLECTION

Week 6:

Week 7:

Week 8:

Week 9:

Week 10:

Week 11-12

FURTHER READINGS