Digital and Social Media Communication Task 1

 

Rhyanne Cyrene Lowe

0347077
Bachelor of Design (Honours) in Creative Media

Digital and Social Media Communication Task 1

LECTURES

Data Collection:

2 types:

-Qualitative

    - Non numerical data demonstrating the why or how

    - Goals: 

        Evaluate the usability

        Track usability

        Understand the behaviour

Quantitative

    - Numerical data demonstrating the who, when and where

    - Goals:

        Gather the amount of data

What is big data?

3 Vs >

Velocity: Data generation speed

Volume: Amount of data 

Variety: Structured and unstructured 

  

4 Main types of Analytics

- Descriptive: Data that is directly described to you, allows u to learn from past events

- Diagnostic: Explains the reason why a given event occurred and the cause

- Predictive analytics: Predicts future events, based on probability

- Prescriptive: Quantify possible actions you may take

Web Analytics

- Good for Descriptive and Diagnostic data 

  

Social Media Analytics

- Good for Qualitative and Quantitative data

Audience Interest > Retention > Intention > Conversion

Evergreen Content

- Content that never goes out of style

- Good for SEO

Topical Content

- Content-based on topics

    - eg: seasonal celebrations, time-sensitive (sales, promotions, trends)

Content Strategy

Research> Plan > Curate> Publish > Measure > Strategise

Content Goals:

- awareness

- engagement

- affinity (positive/negative perception)

- conversion

- loyalist

INSTRUCTIONS

DATA ANALYSIS SLIDES

REFLECTION

Week 1: