Packaging & Merchandise Design Project 2

  

Rhyanne Cyrene Lowe

0347077
Bachelor of Design (Honours) in Creative Media

Packaging & Merchandise Design Project 2

LECTURES

Intro to Packaging  

• Has to meet demands forum changing consumption, locations and occasions 
• Packaging to preserve freshness, prevent contamination or protect from damage 
• Serves to contain, protect, transport, dispense, store, identify and distinguish 

Purpose 

• Protect 
• Shock, compression, vibration, temperature  
• Eg: egg carton 

• Information transmission  

  Communicates how to use, transport, recycle & dispose 

• Info required by law by local governments (fda, kkm)  
  

• Eg; index points and size for readability (especially food products) & nutritional  

• Transport  

  To easily and safely move the product from manufacturer to consumer 
• Distribution & transportation  

• Communication   

  to stand out from competitors 
• Emotional message to consumers 
• Imprint on consumers’ conscious 

• Display  

  To sell 
• Marketing 

Mandatory info for packaging 

• Brand logo 
• Company logo 
• Manufacturer address 
• Net content 
• Benefits 
• Weight 
• Ingredients  
• Usage/ dosage 
• Expiry 
• Barcode 
• Halal logo 

INSTRUCTIONS

RESEARCH

I gathered a few reference images for the style direction, layout and colour palette and Christie gathered for the typography. This will then be discussed with the group to move forward to sketches.

PROGRESS

Characterizing jackfruits and tater tots

• Combination of both = Jackries
• Merged & United <3
• Friendship = Kawan Food's brand image

I sketched the characters in Procreate and digitalized them later in Adobe Illustrator.

Final Illustrations

Layout Experiment 1

After I created the Illustrations, I wanted to play around with the front layout with a temporary Typeface (while I wait for my other groupmate, Christie to create the title typeface).

Layout Experiment 2

My groupmates Adriel & Christie, created their version below after the typeface was refined by Christie and the layout was refined by Adriel. While working on this, we were waiting on the back information layout from Clay.

Layout Experiment 3

I worked on a third layout changing the primary colours to a more vibrant palette to represent Kawan food more and rearranging the elements on the front. I limited the amount of graphics on the layout to avoid it looking crowded and stuffy. The back layout from Clay was not ready yet, so it is still in the refinement stage.

Back Layout Experiment 4

My groupmates created the back layout with directions, ingredients and descriptions with white backgrounds and brand info

Final Layout 

I changed the reference illustration of the tater tots in the front layout because Mr Shamsul mentioned that it looked a bit like poop (HAHA) and I see it. so in order to avoid it looking like it's laying on the ground, I let it float in a circular frame instead.

The frame can also be switched out for a transparent window for product view but because we did not receive an image from the food science group, the illustration can be there as a filler.

For the back layout, I toned down the white background in order for it to blend in more with the colour palette. I also switched the nutrition label and information to the right instead and refined some alignment so it wouldn't look too stuffy on the left. 

       

Final Mockup

Material: Tearable packaging, common with frozen food  

PRESENTATION POSTER

SUBMISSION SLIDES

FEEDBACK

Week 9: Pink background and elements make it look like it's for.. couple products D::

Week 10: Mr Shamsul mentioned fixing some minor alignments and preparing the slides

Week 11: Kawan food - The illustrations are cute! Shows the friendship between the jackfruit and the tater tot which represents Kawan food's brand image. Style fits the retro theme presented. The Colour is vibrant and attractive for the target audience. 

REFLECTION

Week 7: 

FURTHER READINGS