Packaging & Merchandise Design Exercises

  

Rhyanne Cyrene Lowe

0347077
Bachelor of Design (Honours) in Creative Media

Packaging & Merchandise Design

LECTURES

Intro to Packaging  

• Has to meet demands forum changing consumption, locations and occasions 
• Packaging to preserve freshness, prevent contamination or protect from damage 
• Serves to contain, protect, transport, dispense, store, identify and distinguish 

Purpose 

• Protect 
• Shock, compression, vibration, temperature  
• Eg: egg carton 

• Information transmission 

  Communicates how to use, transport, recycle & dispose 

• Info required by law by local governments (fda, kkm)  
  

• Eg; index points and size for readability (especially food products) & nutritional  

• Transport 

  To easily and safely move the product from manufacturer to consumer 
• Distribution & transportation  

• Communication  

  to stand out from competitors 
• Emotional message to consumers 
• Imprint on consumers’ conscious 

• Display 

  To sell 
• Marketing 

Mandatory info for packaging 

• Brand logo 
• Company logo 
• Manufacturer address 
• Net content 
• Benefits 
• Weight 
• Ingredients  
• Usage/ dosage 
• Expiry 
• Barcode 
• Halal logo 

 

INSTRUCTIONS

EXERCISE 1- PACKAGING CASE STUDY

EXERCISE 2-  BOX MAKING

FEEDBACK & REFLECTION

Week 1: