Collaborative Design Practice Task 3

   

Rhyanne Cyrene Lowe

0347077
Bachelor of Design (Honours) in Creative Media

Collaborative Design Practice Task 3

LECTURES

What to expect: 

• Working on real-life projects 
• Create design problems 
• Empathy map 
• Ideation 
• Final assessment 
• Prototyping 
• Testing and presentation 

 

Task 1: 

• Create an empathy map and define the problem statement 
• Create a slide 
• Present on week 4 to enterprises 
• Create a project brief

Task 2: 

• Brainstorming to ideate a solution for the problem statement
• Describe the idea (name, references, how it works

Task 3: 

• Create a prototype and experiment 

Task 4: 

• Testing the end product and iterative designs 

INSTRUCTIONS

RESEARCH

Week 8: 

Farm: We wanted to create a logo that was fun and friendly and also reflected what the brand Farm Tokou is. I sketched out a few logo designs and chose the ones i think looked the best fitting in the end.

G1ft: Zee mentioned that she's not sure if she wanted a logo redesign so we proposed a few ideas which included Sabahan motifs to better reflect the brand identity.

Week 9: I looked more into colour palettes and referred to the feedback given by Farm Tokou and also how to compliment the colour green and yet still remain with the organic feel. 

Farm logo colour exploration:

PROCESS (noted weekly)

Week 8: 

Farm Tokou process on miro

OOZE process on miro

G1FT process on miro

Week 9: Worked on compiling slides

SUBMISSION SLIDES

Farm Landing page

Farm Tokou About us

Farm Tokou Pop up

Farm Tokou Shop 

FEEDBACK & NEXT COURSE OF ACTION

Week 9: Ms Lilian said that we should refine Farm Tokous website wireframe a little more to look cleaner. 

Week 10: Feedback from Farm Tokou: Try solid colour options for the logo. The website layout is good, try colour options later to see.

REFLECTION

EXPERIENCE-Week 8: This week we delegated our tasks and communicated with the enterprises to further understand how we should proceed with the sketches and get opinions on refinement. Week 9: The prototyping stage felt more organised this time because everyone had their own delegated task and deadline and we all contributed our parts in time

OBSERVATION- Week 8: I noticed that gaining more than 1 opinion on a design can help in the refinement stage. Week 9: It was a slower week for this module because i had to work on other assignments but fortunately i had enough progress from last week to stay ahead for a bit

FINDINGS- Week 8: Logo design is a long process. I usually liked designing logos but with the short deadline in mind as well as balancing other projects, it felt a little rushed. Week 9: Everything went well however i did wish that i had more time and effort on the logo design and refinement