Collaborative Design Practice Task 2

   

Rhyanne Cyrene Lowe

0347077
Bachelor of Design (Honours) in Creative Media

Collaborative Design Practice Task 2

LECTURES

What to expect: 

• Working on real-life projects 
• Create design problems 
• Empathy map 
• Ideation 
• Final assessment 
• Prototyping 
• Testing and presentation 

 

Task 1: 

• Create an empathy map and define the problem statement 
• Create a slide 
• Present on week 4 to enterprises 
• Create a project brief

Task 2: 

• Brainstorming to ideate a solution for the problem statement
• Describe the idea (name, references, how it works

Task 3: 

• Create a prototype and experiment 

Task 4: 

• Testing the end product and iterative designs 

INSTRUCTIONS

RESEARCH

PROCESS (noted weekly)

Week 5: Gathered and researched information regarding the challenges the enterprises face and come up with how we can solve them. 

Had a Zoom call meeting with each of the enterprises to gain further understanding of their needs and wants from us and negotiate how we can provide it for them in the time that we have.

Ideas we have now:

Ooze: Social media posts& Video Editing

G1FT: Website & Logo & Branding

Farm Tokou: Website & Logo Mascot & Branding & Packaging Design (sticker)

Ideation of solutions for G1FT

Ideation of solutions for Ooze

Ideation of solutions for Farm Tokou

Week 6: Worked on compiling a mood board of references for the collaterals needed by the enterprises:

G1ft Moodboard

   

Ooze Moodboard

Farm Tokou Moodboard

    Week 7: Further discussed in a meeting what to focus on for each of the enterprises and settled on:

                Ooze: Social media posts & Video Editing

                G1FT: Social media post template & Logo redesign & Photo filter template

                Farm Tokou: Website & Branding 

                

Submission:

PROJECT DOCUMENT

FEEDBACK & NEXT COURSE OF ACTION

Week 5: Ms Lilian advised to further discuss with the enterprises to settle down on the project we will be working on and ensure that we don't take on too much workload.

Week 7: Feedback from Ms Lilian: Match the colour palette to the photo filter suggested. Send the pdf of the slides to farm tokou

REFLECTION

EXPERIENCE- Week 5: It started fast and made good progress because we had started the ball rolling of ideation during task 1 Week 6: Slow but steady progress so far in communicating within the group. Week 7: Organised and prepared for the presentations. Took only a little while because we already had all our ideas on the Miro board beforehand.

OBSERVATION- Week5: Noticed it was easy to collect references once we've discussed with the enterprises on what they're looking for that way we don't waste time giving out too many options. Week 6: Noticed that groupmates had conflicting ideas but settled them nicely at the end. Week 7: Noticed that it's easier to dump all ideas into one area first and organise it later when working during a creative process.

FINDINGS- Week 5: Found that it's good to stay organised and update the person you're working for on the project from time to time in order to maintain being on the same page. Week 6: Found that it's good to keep sharing ideas and opinions throughout the group even if we are not don't the same page, that way we can find the middle ground. Week 7: found that we were too caught up on being organised and neat during the presentation that we missed out on details.

FURTHER READINGS

How To Make Your Organic Food Brand Stand Out

https://www.buffalomarket.com/blogs/food-distributor-cpg/how-to-make-your-organic-food-brand-stand-out

Learning branding for organic products in this day and age while standing out from the rest in the current market