Creative Brand Strategy Task 3
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Rhyanne Cyrene Lowe
0347077
Bachelor of Design (Honours) in Creative
Media
LECTURES
- Process of quantifying the value and authenticity of an organisation, product or service
- set of characteristics benefits and attributes
- A business strategy
- allows differentiating from competitors
- How where when and to whom do you communicate your brand messages
- Formulating a brand strategy
- Creative Execution
- Creative Implementation
- Communicating the brand
- Brand Positioning Statement
- Big Idea - Overarching message that underpins all elements of a campaign in order to resonate with the target audience
- rooted in a piercing insight and linked to the campaign's objectives to be impactful
- emerges in the process of narrowing the focus
- Understanding > Clarifying > Positioning > Brand essence> Big Idea
- TouchPoints: the interactions and exposures that a consumer can have with a brand.
- Moodboard: a succinct collection of visual assets that represents a brand’s visual identity
- Tool for: Inspiration, Affirmation, Guidance, Communication
- Design direction
- Campaign logo
- Colour Palette
- Typography
- Visual Style
INSTRUCTIONS
Works in Progress
Logo WIP:
Textures for the Poster made with ink & paint:
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Edited Textures on Photoshop:
Silhouette & Texture Experiments:
Poster Layouts:
Poster Final:
Poster Mockups:
Instagram Feed / Profile Mockups:
FEEDBACK
Week 9: Ms Lilian said the research for the social media infographic is thorough and i should start deciding how i want to incorporate the information i found into graphics and layouts for the Instagram feed.
Week 10: Ms Lilian asked for me to get started on creating logo variations and not depend on the type of logo and experiment more with different logo approaches. Ms Lilian also said that the sticker and colour pallette was nice and complimentary.
Week 11: Ms Lilian said the infographic for the Instagram posts for the campaign was good and informative enough. However, my poster was still lacking in variation and experimentation so she encouraged me to try out different mediums and textures for the poster.
Week 12: I showed my texture experiments to Ms Lilian and shared my thoughts on how it didn't fit but ms Lilian said I should try a different approach to the layout and use the stickers to use instead. She also mentioned that 6 posts on Instagram isn't enough and asked to come up with 3 more for the profile.
Week 13: Ms Lilian liked what I have for the final Instagram and poster and sticker however she mentioned I didn't have enough collaterals so she asked for a different variation of the poster.
REFLECTION
Week 9:
Experience: I was sick during this week so i had a rough start on the actual designing progress however i used my time to research more on the cause so that i could collect sufficient information for me to move on to the designing part.
Observation: I noticed that I the previous project where we had to research on a chosen campaign has helped on this part a lot when it comes to finding and collecting information on a cause or case
Findings: I found that research is a big and long process and its important to stay focus on the main topic in order to not go off track.
Week 10:
Experience: After getting feedback from ms lilian on the information and ideas for the design direction i had for the information i collected, i got the green card to start so i looked more into my moldboard and started from there.
Observation: I noticed that I tend to work faster on infographics bc all I would have to think about is the layout and how I could strategically fit the information into the layout.
Findings: I found that having references at this time can really help branch out your ideas from what you started from and, you could create something even better than the initial idea.
Week 11:
Experience: Im still stuck on my poster since last week. Figuring out a good enough graphic and layout for the poster was difficult for me especially since i wanted the message to be impactful.
Observation: Cause campaigns are a challenge to make because you have to step away from the work you've stared at for hours to put yourself into the shoes of a viewer and see if it can impact you like it will impact them.
Findings: I found that referring back to the feedback i received can help me get back on my feet and give me a direction on what to work on next.
Week 12:
Experience: This week was busier for me because of my part-time job and schedule, i felt like i didnt have time to dedicate it enough to this project and it made me worry too much on the final outcome.
Observations: I noticed that taking a break from the screen and working with different mediums can be a good way to get a different perspective
Findings: I found that working on multiple projects and jobs at once can be really hectic at the end of the day because it's difficult juggling everything at once while still expected to create quality work.
Week13:
Experience: Although this week my schedule is just as tight with work, i managed to experiment on some variations for the poster and Instagram. Im glad that I've managed to finish my work before the deadline despite having to rush progress at times.
Observations: Going through my initial mood board and ideas helped me look into similar designs from other designers for inspiration.
Findings: I found that taking a break during an artblock and just going through other designers' work to gain inspiration can really help with progress.
FURTHER READINGS
https://theaseanpost.com/article/human-hair-trade-exploiting-asean-women
https://theaseanpost.com/article/human-hair-trade-asean
https://www.theguardian.com/world/2013/aug/15/venezuelan-women-hair-thieves-maracaibo
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