Publishing Design Task 3B

Rhyanne Cyrene Lowe
0347077
Bachelor of Design (Honours) in Creative Media

Publishing Design Task 3B 

LECTURES

Week 1: Mr. Vinod went right ahead to introduce us to the module and briefed us on the tasks and exercises we needed to do throughout this semester. We were asked to design a book regarding a topic of our interest. 

Week 2: This week, we studied the many forms that different civilizations throughout the world have utilised. We learnt about how the formats have evolved throughout time.

We also discovered that the technology utilised and the publishing process had changed over time. In the beginning, wood and parchment paper were used, but China brought moveable type, which was subsequently perfected.

Week 3: This week we're learning about Type Redux. It is key to select the proper typeface for our book. It's important to make the text more readable, which can be accomplished by selecting text typefaces that are open and well-proportioned. 

Considering the type size, line length, and line spacing/leading to ensure that the text flows properly when read is important in this case. These three combinations work together when font size influences line length, which in turn influences line spacing. Text's alignment is also important. There are five various ways to align the text, each of which serves a different function and produces a different look for the text.

Week 4: Mr. Vinod lectured us on the margins of our pages and let us experiment with different layouts of margins and columns.

Creating tension in a layout- 

1. Big differences
2. Small margins or big whitespaces

Determining Grids

1. case study of the existing layout and determining the grids.
2. based on your page size, determine margins
3. determine columns and rows
4. create baseline grid (gridline interval based on leading)
5. flow text to gauge colour and negative-positive space. place headline body text, sub-text, and pull quote

Week 5:  Mr Vinod lectured us about elements this week. Elements consist of 3 major elements which are the type, image and colour. variation within the layout is important to not be predictable but maintaining the consistency of the book is also key for easy navigation

INSTRUCTIONS

Layout Attempt 1

Layout Attempt 2

After feedback from Ms.Lilian I did minor changes to layout and tried creating the arrows from a graphic element derived from the brand's logo mark: 

Final Layout

Final Interactive PDF

Download the interactive Brand Guide here

Final JPG

FEEDBACK

Week 11:  Mr Vinod suggested i try to make a more consistent layout and navigation so that it would not confuse the readers on which text is the title etc. He also mentioned that i should move the navigation bar at the top to align on the left corner instead of the top centre of the page. 

Week 12: Mr Vinod said my layout is more consistent now and has a clear layout. He mentioned making the collateral images bigger to showcase the design and adding the guidelines for it on the next page.  Other than that, general feedback on the layout is good but try to  break the pattern by using more images

Week 13: The progression documentation is weak in the eportfolio. All measures taught in Task 3A (Grids, type specimen, JPG submissions? etc.) not used or not documented despite use. Good choice of cover, very appealing and appropriate. No button to go back to content in order to navigate to diff parts of the brand guide. Good layout, consistent design. Goof communication of info. (Clear). The use of simulations are good. The images are appealing. The overall design is good. However navigationally suffers, interaction is minimum. Navigation is hampered by the fact that the central page (content) isnt featured and thus impeding navigation. This must be addressed.

REFLECTIONS

Week 11: 

Experience: This week's workload was reduced a little because we'd be working on 2 submissions at the same time which allows for us more time to work on it without rush,

Observation: I noticed that by having more time to work on a project, allows me to experiment with different drastic variations of design more and better refine it from there whereas when i feel rushed, i tend to make do with how much time have left within a tight due date.

Findings: I found that reading other brand guidelines and their layout helps me gather more information about what is expected in a brand guideline and how it is organised

Week 12: 

Experience: This week was a refined stage for the layout we have and feedback was straightforward enough for me to make immediate changes

Observations: I've noticed that compiling a project's work in a way that is taught for this final project (like a portfolio almost) is really important for a designer because the delivery of a message matters as much as the message itself.

Findings: I found that I should practice work compilations more often as a designer

Week 13: 

Experience: It's almost the final submission week and I've learned a lot from past projects this semester. Final refinements are the only thing needed before submission so it's a straightforward process for me.

Observation: I've noticed that my InDesign skills have improved since the last project. I used to be really scared of the software but now that I'm even more familiar with its features and abilities, I'll be using it more often.

Findings: I found that peer feedback during this time around can be incredibly helpful around this time when you need a break from staring at the same design for hours.

FURTHER READINGS

https://99designs.com/blog/creative-inspiration/best-brand-guidelines/

Brand design guidelines is used as a reference for required standards that will make your client's tasks much smoother and provide them with a strong framework to work with.

By ensuring that all message is relevant and relevant to your brand's goals, style guidelines may help assist marketing campaigns. By referring to a brand style guide, you can guarantee that your material stands out from the crowd and is consistent. This consistency is crucial because it contributes in the development of a strong brand voice that connects with the target audience, which is crucial for increasing brand awareness.