Publishing Design Task 2

Week 5- 7

Rhyanne Cyrene Lowe
0347077
Bachelor of Design (Honours) in Creative Media

Publishing Design Task 2

LECTURES

Week 1: Mr. Vinod went right ahead to introduce us to the module and briefed us on the tasks and exercises we needed to do throughout this semester. We were asked to design a book regarding a topic of our interest. 

Week 2: This week, we studied the many forms that different civilizations throughout the world have utilised. We learnt about how the formats have evolved throughout time.

We also discovered that the technology utilised and the publishing process had changed over time. In the beginning, wood and parchment paper were used, but China brought moveable type, which was subsequently perfected.

Week 3: This week we're learning about Type Redux. It is key to select the proper typeface for our book. It's important to make the text more readable, which can be accomplished by selecting text typefaces that are open and well-proportioned. 

Considering the type size, line length, and line spacing/leading to ensure that the text flows properly when read is important in this case. These three combinations work together when font size influences line length, which in turn influences line spacing. Text's alignment is also important. There are five various ways to align the text, each of which serves a different function and produces a different look for the text.

Week 4: Mr. Vinod lectured us on the margins of our pages and let us experiment with different layouts of margins and columns.

Creating tension in a layout- 

1. Big differences
2. Small margins or big whitespaces

Determining Grids

1. case study of the existing layout and determining the grids.
2. based on your page size, determine margins
3. determine columns and rows
4. create baseline grid (gridline interval based on leading)
5. flow text to gauge colour and negative-positive space. place headline body text, sub-text, and pull quote

Week 5:  Mr Vinod lectured us about elements this week. Elements consist of 3 major elements which are the type, image and colour. variation within the layout is important to not be predictable but maintaining the consistency of the book is also key for easy navigation

INSTRUCTIONS

3000 Words

Team Human by Douglas Rushkoff

I chose to use this chapter of the book as the content for my project because Douglas Rushkoff articulates and criticizes the state of our current society and the views of digital media in such an intricate yet straightforward manner. 

I came across Rushkoff from a podcast and his points instantly drew me in and genuinely left me thinking on the spoken topics even after the podcast was done. He mentioned he was an author and I knew I had to pick up one of his books to see what else he has to say and so I did. I picked up another book of his titled 'Throwing Rocks at the Google Bus' and it made me want to read and know more about his takes on how to be more human in a vast digital world, so I read Team Human.

In Team Human, and many of his other books, Rushkoff questions important questions about new media and how we as humans live today which allows readers like me to open my mind and do the same. I think it's important (especially the younger generations like me) to step back once in a while from our brightly lit screens and observe what is going on and how things work. 

Illustrations

Sketch Progress

fig1.0 Sketch

Vector Line art

fig 1.2 Vector Line art in Illustrator

Colour palette options

fig1.3 Colour option 1

fig 1.4 Colour option 2

Texture & Shadow (RGB)

fig 2.0 

fig 2.1 

fig 2.2

fig 2.3

fig 2.4

fig 2,5

fig 2.6

fig 2.7

fig 2.8

fig 2.9

fig 3.0

fig 3.1

fig 3.2

fig 3.3

fig 3.4

RGB -full PDF

RGB- Seperated PDF

(CMYK) 

JPG visual 1

jpg visual 2

jpg visual 3

jpg visual 4

jpg visual 5

jpg visual 6

jpg visual 7

jpg visual 8

jpg visual 9

jpg visual 10

jpg visual 11

jpg visual 12

jpg visual 13

jpg visual 14

JPG Thumbnails

CMYK- full

CMYK -seperated

FEEDBACK

Week 4: Mr. Vinod advised on how bright vivid colours in RGB transfers during print as CMYK. It will be dulled down unless using pantone colours which will usually be costly especially if there is more than 2 colours involved. Mr Vinod suggested I Use the illustrations a group together so that it wouldn't look so lonely and dull on its own.

REFLECTION

Week 1: The first week is always a little bit overwhelming when we are briefed about the tasks and projects for the semester. However, I'm excited to learn about publishing design. It's something I've been a little scared about because it seemed like a foreign land in design for me so it would be nice to try something new and expand my knowledge.

Week 2: This week consisted of a lot of hands-on work because we were asked to try out book mockups so we got a bit crafty with scrap paper. It was a good break from the screen. The exercises made me understand that it's important to step back from the screen and evaluate through the perspective of the user, especially with print. 

Week 3: This week we learned about simple features in inDesign. I am still getting used to the software and how it can help me. We were also asked to dissect existing grids of layouts to better understand how designers make their guides for their layouts. This allowed us to look beyond the text and images to see the skeleton of a page.

Week 4: I was a little bummed out about not being able to use my neon colours in print so I had to find a way to substitute my colours but it worked well when i grouped the illustrations as advised by Mr.Vinod

FURTHER READINGS

Team Human by Douglas Rushkoff

Turtles from the Shells by Douglas Rushkoff  https://thenewinquiry.com/turtles-from-the-shells/

Throwing Rocks At The Google Bus by Douglas Rushkoff