ADVANCED TYPOGRAPHY TASK 2: PROJECT 1

May 03, 2021

ADVANCED TYPOGRAPHY TASK 2: PROJECT 1

26/4/2021 Week 5 - 19/4/2021 Week 10

Rhyanne Cyrene Lowe
0347077
Bachelor of Design (Honours) in Creative Media

Advanced Typography
Project 1: Key Artwork & Collateral

Lecture Notes:

Week 5: Mr. Vinod briefed us on our first project and asked us to practice analyzing key brand identity artworks in examples. Key artworks can be graphical or typographic.

Week 6-8: There are no lecture notes this week

Week 9: A1 poster allows us to use a smaller point size for body text

Week 10: Mr Vinod mentions that hand-holding printables with A4 widths, usually require the minimum font sizes of 8pt - 12pt

Instructions:

Project 1

After getting briefed on the project and researching the event I chose which was Sama Sama Riuh, I started sketching ideas on what the key artwork would look like. I was out at a restaurant when I had ideas so I did rough sketches on tissue paper.

22/4/2021 fig 1.0 ideation /sketch

22/4/2021 fig 1.1 ideation /sketch

Then, I took to refining my favourite sketches and ideas digitally and vectorising is on illustrator.

22/4/2021 fig 1.2 ideation /sketch 2

22/4/2021 fig 1.3 ideation /sketch 3

28/4/2021 fig 1.4 sketch digitalized

28/4/2021 fig.1.5 idea digitalized

28/4/2021 fig 1.6 idea 2 digitalized

Once I was set on the final key artwork, I played around with different colour palettes as well as refining the text placement.

30/4/2021 fig 1.7 colour option 1

30/4/2021 fig 1.8 colour option 2

30/4/2021 fig 1.9 colour option 3

9/5/2021 fig 1.10 key artwork finalized w colour options

9 /5/2021 fig 1.11 key artwork final ver 1

9/5/2021 fig 1.12 key artwork final ver 2

I liked the vibrant cool tones better and chose that as my final colour palette.

Afterward, I continued the project by working on the poster design playing around with layouts and composition.

10/5/2021 fig 2.0 poster drafts

10/5/2021 fig 2.1 poster drafts

31/5/2021 fig 2.2 final poster

fig 2.3 poster mockup

31/5/2021 fig 2.4 animated invite

31/5/2021 fig 2.3 collateral 1

31/5/2021 fig 2.4 collateral 2 ver 1

31/5/2021 fig 2.5 collateral 2 ver 2

31/5/2021 fig 2.8 collateral 3

31/5/2021 fig 2.9 collateral 4

31/5/2021 fig 2.10 collateral 4

Feedback:

Week 5: There was no feedback given this week

Week 6: My peers said that my key artwork relates well with the event concept and name. The use of hands coming together fit the symbolic relationship of the name and meaning of 'sama sama'. Mr Vinod also mentioned that the entangled look of the artwork is intriguing. He also advised me to carefully pay attention to the scale downed legibility of the type within the key artwork.

Week 10 : Mr, Vinod liked my animated invite, He suggested that I changed some colour for the type on the poster as well as word choice for Staff to Crew on the ID Badge collateral. He also mentioned that to try making the label tag collateral have a writable price space instead of printed for the vendors.

Reflection:

Week 5: We were briefed on our first project for Advanced typo. I was excited about this project because it included practicing a variety of skills in one projects such as logo/ keyartwork design, poster design and adapting to collateral design.

Week 6: The key artwork process was confusing at first as i didnt know how much of a logo it had to look like. Designing a key artwork which had to be adaptable was difficult but i focused on looking for a meaning behind the artwork and finally went for the 'interlocking hands' to signify 'sama- sama'

Week 7-8: These few weeks ive been working on refining the key artwork while drafting poster layouts as well playing with different compositions and colour schemes.

Week 9: Mr Vinod mention font sizes in different sized dimensions which I didnt consider at first. (eg. body text sizes 22pt above on A1 dimensions can look too big and interfere with readability when printed as compared to looking at it whole on a screen,

Further Readings:

Week 5 : https://pdtv.medium.com/dynamic-identities-85abb28fef2c

Week 6-7 : http://www.eyemagazine.com/blog/post/typographic-noted-95

Week 8-9: How to animate along a path in after effects